This contemporary jewelry design project seeks to advance the vision of Naga by harnessing the power of culture to drive economic creativity. By examining the outstanding 5F Soft Power cultural aspects, we can prepare for a future of cultural transformation, empowering younger generations to appreciate and utilize the value of culture for economic benefit. In doing so, we also aim to promote the rich traditions of Thailand, emphasizing a harmonious relationship with nature as a means of expanding Naga's influence through soft power.